A note from a good friend of mine to landscape architecture magazine
landon: Jane Dough, I think some good articles for the Magazine might deal with issues of treating the profession more like a business and less like a wimpy ideology. We need to talk business strategy not so much about how important we think we are. The issues we deal with like environment, sociology, sustainability and so forth are very important but worthless until we learn how to sell them. Why can "as seen on tv" sell millions of "snuggies" that no one needs while Landscape Architects in general can't even keep a fully staffed office? I hear a lot about the "real world of landscape architecture" in school, but maybe it is time for our magazine to take the practitioners back to school and teach them how to compete in the "real world."
the response:
teaching practical issues in school never works
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